Lineapelle 98 celebrates Amici per la Pelle comeback. The contest has come to its 9th edition this year. Its success has been progressively increasing, year after year, with regard to participation and creative quality standards as well. Leather is young and smart then. We are about to tell you why.
Identikit
Amici per la Pelle is a national competition organised by UNIC – Italian Tanneries and Lineapelle. It involves students from the last two years of lower secondary schools present in the main Italian tanning districts. For this edition, participants are over 1,000, enrolled in 15 institutes: 5 from Tuscany, 3 from Veneto, 3 from Campania, 4 from Lombardy.
The theme
Amici per la pelle comeback is characterised by a new theme: Smart Tan. Smart also stands for multimedia. Boys and girls are supposed to present a smartphone cover adorned with leather cuttings and scraps. On top of that, each contestant (either a class, a group of classes or an institute) must make a video too, one minute long, to illustrate the way they did their work and show the places and experiences from which they took inspiration. They can choose the format they like the best (interview, documentary, fiction): however, students, leather, technology and areas of the country must be the main characters. That is the most important thing. As we said, at Lineapelle 98 leather is young and smart.
Vote, vote, vote
All the works and videos made by the boys and girls from Amici per la Pelle will be the protagonists of an exhibition inside Lineapelle, at Fieramilano Rho. You can find it in Hall 11, along Lane A. It will be possible to vote for your favourites in these premises. Online voting will be possibile as well, by getting access to the photo gallery posted on UNIC – Italian Tanneries Facebook webpage. Ultimately, all students who have been participating in the contest will take part in the Amici per la Pelle prize-giving ceremony, scheduled at 11am at th Fieramilano Auditorium (Service Center), on Friday February 21, 2020.
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