Discovering and observing how an artisan makes a luxury product, in leather, pleases, generates interest, attracts droves of people. AKA: potential customers (if they aren’t already). This was demonstrated by the more than 24,000 people who visited Hermès in the Making in Turin. Namely, the exhibition of the maison’s savoir-faire on Sunday, May 29, 2022….
24,000 for Hermès, 95 sites for LVMH: this is how luxury is told
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