Bertelli works on Prada’s next 50 years and this is what investments will be made

“I don’t work towards the next 5 years, but the next 50”. It’s what Patrizio Bertelli, CEO of Prada, said out loud. The future challenge will be of mixing the artisanal side of the business with new technology. He is also evaluating potential acquisitions of manufacturers within the territory. That being said, the majority of…