Call it Pradace: “patience and discipline” for the relaunch

Call it Pradace: "patience and discipline" for the relaunch

Patience and discipline are the key words with which Prada plans to relaunch Versace. Group CEO Andrea Guerra used Miu Miu as an example, as “it took 36 to 48 months to reap the first fruits”. Based on 2024 financial figures, Versace accounts for 13% of the group’s revenue, projected to total 6.3 billion euro….

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