When the interviewer of Madame, the fashion insert of Le Figaro, asks Maria Grazia Chiuri what her greatest dream is, the designer can confess that she has already realised it. Her greatest ambition has always been “to create an iconic and functional piece”, confesses the creative director of Dior. Well, she has succeeded: “I think the Tote Book can aspire to this title”.
Chiuri’s greatest dream
Of course, that of Chiuri (pictured) may seem like an excess of self-confidence. Instead, her chat with Madame reveals a vision of fashion where the designer’s personality does not take the centre stage, but is infused into her work. “I am not nostalgic by character, although I suffer a little from today’s narcissism, when we are all very focused on ourselves and think little collectively”, she explains. “That is why collaborating with others is such an enriching activity.
More than a creative director, I like to be a director of creative communities”. This desire to network, rather than to assert herself as an individuality, also explains why she has never thought of founding her own brand: “I prefer to give a point of view on the history of a fashion house”, she says. “I prefer tradition to novelty. I am not narcissistic enough to want my name on a boutique”.
Read also:
- The 2023 editions of ArtyCapucines by LV and Lady Dior Art
- Stories of icons: Book Tote and Peekaboo explained by Chiuri and Fendi
- Dior raised handbags’ prices (twice in Europe)
