Hermès artisans will be the protagonists from on May 19-29 in Turin. And there’s more: the protagonist of “Hermès in the making”, which debuted in Copenhagen at the end of 2021 and now makes a stop in Italy, will be artisan pride. “I often visit our production sites, from the leather workshops to the tanneries, and there is one constant: the pride of the artisans.” So says Guillaume De Seynes, production manager of the French maison.
Craftsman pride
Why did Hermès choose Turin? Because it has a historic boutique in the Piedmontese capital. But also because “we have a tannery in Cuneo,” De Seynes replied to Il Sole 24 Ore”. And if you add those who work for the shop to the people employed in the company, our Piedmontese staff has a significant size”.
The manager explains the difference between “Hermès in the making” and “Hermès behind the scenes”, set up in the past in Milan and Rome: “The basic idea is the same: to make the Hermès artisans known. But we have reinvented the setting and given more space to certain themes, such as sustainability, which for our maison also means making each creation last forever, we might say”.
Another substantial difference is interactivity. In addition to digital tools and content, visitors can take part in workshops and watch the ten artisans at work and talk to them. The artisans will respond in French, but there will be a translator next to each of them. “The artisans are thrilled to be involved in these initiatives. They are proud of their work and are eager to show the details and tell their stories”.
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