After five years, Mulberry’s creative director, Johnny Coca, is leaving. For Mulberry, it is the end of a five-year creative period. An end that, among other things, it comes close to the celebrations for the first 50 years of the brand, scheduled for 2021. The English brand has announced that it has already started the search for a successor.
End of a five-years period
At the end of this month, Coca will no longer be leading the style of the British brand. The Spanish-born designer had arrived in 2015, after an experience with CELINE as chief designer for leather goods, accessories, shoes and jewellery. He replaced Emma Hill at Mulberry, released in 2013. His five years at the creative helm coincided with the international expansion of the brand.
A matter of DNA
Coca focused on enhancing the British DNA of the brand, and offered bags with lower prices to conquer a greater number of consumers. The designer also introduced glasses, sneakers and re-launched men’s accessories. All this, with particular attention to sustainability.
The CEO’s comment
“As we head towards our 50th anniversary, in 2021 – Thierry Andretta, Mulberry CEO, said in a statement – we continue to focus on our strategy to make Mulberry a global luxury brand. We remain committed to developing responsible and innovative products. We are supported by a strong internal creative team, and by our omni channel international business model directed to the customer”.
Image from mulberry.com
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