LVMH has presented its bid for the takeover of Dior. The French giant of the luxury sector is planning to buy the company Christian Dior Couture, fully owned by the holding company Christian Dior SA, for 6.5 billion euro. In parallel, Semyrhamis, the company of the Arnault family that owns 74% of Christian Dior SA, has lodged with AMF (the French stock market regulation agency) a simplified takeover bid involving the reimbursement of all the minority shareholdings. The Board of Directors of Dior has recommended that its shareholders accept the offer. In the meantime, LVMH continues the American dispute that sees it “at war” with My Other Bag, a brand of accessories based in Los Angeles that uses designs which are parodies of works by the most important producers in the luxury segment, applying them to designs in canvas that cost “no more than 60 dollars”. The case is making waves because last year Vuitton’s request to protect its trademark was already rejected by a district court in New York and the company is denying the request for compensation raised by My Other Bag, equal to one million dollars.
Everything is ready for the takeover of Dior. LVMH presents its bid, while in the USA, My Other Bag is unbeatable
