“The price increase? It is the ultimate failure of our work”. The CEO of the Prada group, Andrea Guerra, is very harsh and self-critical about what he called “a giant mistake”. During the Altagamma Observatory (Tuesday, 13 November, Milan), the CEO suggested his alternative solutions. Total failure For Guerra (pictured: Imagoeconomica) it is a failure…
For Guerra (Prada) raising prices is the “ultimate failure”
