For Guerra (Prada) raising prices is the “ultimate failure”

For Guerra (Prada) raising prices is the “ultimate failure”

“The price increase? It is the ultimate failure of our work”. The CEO of the Prada group, Andrea Guerra, is very harsh and self-critical about what he called “a giant mistake”. During the Altagamma Observatory (Tuesday, 13 November, Milan), the CEO suggested his alternative solutions. Total failure For Guerra (pictured: Imagoeconomica) it is a failure…

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