From riches to whiplash: how long will it last?

From riches to whiplash: how long will it last?

From riches to whiplash. The luxury segment is increasing prices, decreasing volume and the manufacturing chain is being hit by the whiplash effect. But for how long will this strategy last? What is the ceiling for brands? After the pandemic, brands showed courage and raised prices. At first, to maintain profitability. And now that costs…

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