Gucci’s reset, between bonds (by Kering), auctions and new managers

Gucci’s reset is underway, and necessary. So much, in fact, that the brand is living an opaque moment (even with Jannik Sinner as testimonial, in photo). A recent auction of rare handbag models was also surprisingly disappointing. It may be a coincidence, but it’s also evidence of how Gucci is trying to get out of…