If overselling is a problem: Chanel’s Korean paradox

If overselling is a problem: Chanel's Korean paradox

“Chanel is losing value in Korea”. How so? We find it hard to believe it, so we read the headline in The Korea Times again. But that’s exactly what it says: “Chanel losing brand value in Korea”. The newspaper cites several factors that are contributing to the decline in the desirability of a bag bearing…

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