Brands are now rebalancing their offerings and price structures. From ultra-luxury to premium brands, many are rethinking their pricing strategies. Some brands are trying to win back aspirational consumers by introducing new entry-level products. Others are lowering prices (but is it really feasible?). Here is an overview of the moves by Delvaux, Prada, Versace, Michael…
It is too late to lower prices as brands rebalance their offerings
