Gucci raises the bar and bets on Sinner to relaunch its image. It is nothing new for Jannik Sinner to act as testimonial for the Kering Group fashion house. But this time the clay court champion returns to the court wearing a white leather duffle bag made in collaboration with HEAD, the sports brand historically associated with tennis. On the athlete’s shoulder there is no longer the bag with the classic GG Supreme logoed fabric, as has been the case up to now, but a customised model. It is in white leather interspersed with the iconic green-red-green web stripe (a tribute to the brand’s historical link with tennis equipment dating back to the 1970s). Now that Sinner is living his highest moment of stardom (so far), it seems no coincidence that the accessory customised for him has been made of leather, a material synonymous with luxury and excellence.
Gucci raises the bar
Gucci had already renewed the bond with its “Global Brand Ambassador”, Jannik Sinner, a few weeks ago with the “Gucci is a feeling” campaign (a slogan coming from an advertising slogan of the brand from the 1980s). In the photos, the Italian tennis player appeared with a tennis racquet (HEAD) and a duffle bag with a double G logo print. But now, his long-awaited return to competition, after his hip injury, on the court of Roland Garros against the American Christopher Eubanks, has been made even more triumphant by the stylistic upgrading of the new duffle bag designed by Gucci and produced by HEAD.
From Wimbledon to the French Open
Sinner’s appearance in a Gucci duffle bag caused a sensation at last year’s Wimbledon Championships. At the time, the house presented the first customised duffle bag for its ambassador. Now, the partnership with HEAD contributes, as Pambianconews reads, “to Sinner’s revolution of tennis codes and aesthetics, by opening new paths to explore innovative designs in the world of sportswear and luxury”.
Photo left from Gucci, right from The Collector
Read also:
