Leather goods are the secret behind Dior’s success, writes BoF

The positioning of Dior’s leather goods is between that of Gucci and Chanel. It’s one of the most important strategies that allowed Dior to achieve success. The brand grew extremely quick since 2017, when LVMH acquired it in full. From 2.2 billion in 2017, Dior reached 6.6 billion in 2021, with the 8.5 billion-mark set…