Luxury duels: Dior goes after Gucci, but will it surpass it (and when)?

Dior goes after Gucci and aims (in the medium term) to surpass it. Just as it happens in sports, rivalry among luxury brands owned by LVMH and Kering is livening up. Dior’s sales tripled in the last 3 years and will near 6 billion euro by the end of 2021. The latter’s growth appears to…