LVMH are planning to buy out New Guards Group and create a brand with Rihanna, while aiming to entice young buyers

In the bustling world of fashion, LVMH are gearing up to set marketing strategies that aim to engage “new consumers”, namely Millennials and Generation Z. What is the plan? For example, striving to buy out (also) Marcelo Burlon and Off-White brands. Furthermore, creating a brand in partnership with popstar Rihanna. Let’s go in order. NGG-New…