2024: the year the mid segment took its revenge, because the consumer is increasingly price-conscious and seeks all forms of savings. That’s what the numbers available to McKinsey analysts Anita Balchandani and Gemma D’Auria, who participated in “The State of Fashion: Trends that matter in 2025”, are saying. The other surprise of 2024 is the…
McKinsey believes sportswear and mid-segment survived 2024 well
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