McKinsey believes sportswear and mid-segment survived 2024 well

McKinsey believes sportswear and mid-segment survived 2024 well

2024: the year the mid segment took its revenge, because the consumer is increasingly price-conscious and seeks all forms of savings. That’s what the numbers available to McKinsey analysts Anita Balchandani and Gemma D’Auria, who participated in “The State of Fashion: Trends that matter in 2025”, are saying. The other surprise of 2024 is the…

ACCEDI PER CONTINUARE A LEGGERE

Scopri l’abbonamento che fa per te tra le nostre proposte

Already a member? Log in here

PREMIUM CONTENT

Choose one of our subscription plans

Do you want to receive our newsletter?
Subscribe now
×