At the end of 2019, Montblanc’s revenues may reach 1 billion euros. While speaking to Il Sole 24 Ore, Nicolas Baretzki, chief executive officer of the brand, currently controlled by Richemont group, said he would not worry that much if by chance they did not succeed in notching the goal this year. Just for the records, according to Ventobel bank at the end of 2018 the brand’s revenues amounted to 980 million euros. The brand keeps staying focused on “a long-term overview”, which primarily relies on made in Italy leather goods.
The drivers
“At present Montblanc counts on four key product categories – pointed out Baretzki – : luxury writing instruments, our historic flagship and still most important, watches, leather goods and, ultimately, a new area, namely newtech”. Do they account in the same way? Yes, to some extent though. “Even if we want to grow in all of product categories – carried on the chief executive officer – we consider leather goods to be strategically the business area we can develop most: the best opportunities lie over there”.
Made in Italy
When we talk about leather goods, we have to talk about Scandicci: in fact, in summer 2018, Richemont implemented a plan to manufacture a vast majority of leather accessories, made by the group’s brand, right in Tuscany. “Leather goods exclusively means made in Italy: in accordance with its own philosophy, Montblanc gears towards the roots of handicraft – emphasized Baretzki -. We do everything in Scandicci: design, development, models and marketing. Not many brands act alike”.
Pictures taken from montblanc.com
