Turnover keeps steady: in the first six months of the financial year (April-September) revenues coming from sales roughly amounted to 84,5 million euros, as they were lined up with 2016 incomes. Yet, a closer and more detailed analysis of the balance sheet of the high-end British brand reveals that Mulberry is not actually speeding up: in fact, on fixed basis, international sales, both retail and wholesale, have decreased, -3 per cent and -6 per cent respectively. According to CEO Thierry Andretta, a few difficulties are to be considered, as the fashion brand is changing: “Mulberry is going to turn into a trademark of worldwide luxury. Our new stores and products, recently launched, have been proving to be valuable and effective”. Thanks to various partnerships, for instance with Onward, the fashion company is aiming to boost their sales especially in the Asian markets: most of all, China, Hong Kong and Taiwan. As a matter of fact, overseas sales have been going well in the term, apparently thanks to the devaluation of the British currency as well. Likewise, Barclays is confident that sales will allegedly increase by 3,9 per cent.
Mulberry does not speed up in the term, yet the fashion brand is confident that “they will become a trademark of worldwide luxury”
