A different fiscal regiment that disincentives “polluting fashion”. It’s what Renzo Rosso, president of OTB Group, is demanding: an urgent proposal, at European level, following what already done in France, where a law was passed to tax fast-fashion with a 5-euro amount on items.
OTB’s efforts
The proposed additional tax on polluting fashion was discussed during the presentation of the annual Sustainability Report of OTB. Rosso, reports La Repubblica, talked positively about his group’s results (which owns, among others, Diesel, Marni and Maison Margiela). Emissions have decreased by 20% in 4 years, while 17% of sourced materials are “low impact”. The percentage reaches 50% for Diesel, thanks to its Rehab label, which is focused on next-gen denim derived from recycled fibers. Today 56.3% of OTB’s energy comes from renewable sources, even if more expensive, and the group hopes to be net-zero by 2050. The holding’s effort is not just focused on the environment, as it also poses attention on its employees, by opening childcare sites for them, gyms and working on gender equality.
French law
A proposal that is already reality in France. The law imposes a 5 euro additional amount on single items (up to 10 euro in some cases, by 2030), and was presented in February before Parliament and then passed later in the year. After the approval by the Assembly, the law is now being evaluated by the Senate. The main objective is to disincentivize the sale and purchase of low-priced item having large impacts on the environment and workers. I
t’s not just about higher price tags. The new law will impose to e-commerce selling fast-fashion items, to insert near prices some sentences encouraging reusing, reparations and providing information on their environmental impacts. Additionally, there will also be limitations on the advertisements of said items. The concept was drafted after the analysis of the main fast-fashion groups, first of all Shein, as they were cited as negative examples during the initial presentation of the law.
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