Supported by China (which grew 84%), Longchamp has grown 44% on yearly basis this year. The French brand doesn’t provide the details of its financials, but provided some data points to showcase the performance of 2023. Longchamp opened 7 new stores in China, to make the total 40 retail points. Sales from the digital channel increased 56% and the company hired 500 new people.
Longchamp +44%
Longchamp is a family-run business led by brothers Jean and Olivier Cassegrain with their sister Sophie Delafontaine (creative director). All three started working in the company in 2020, while Juliette Poupard, daughter of Sophie, started this year. Even if the company doesn’t publish its financials, it did announce to have had a 44% jump in sales in 2023 compared to the previous year. The growth was driven by China, which alone increased revenue generated by 84%. Online sales grew 56%. The brand directly operates 350 stores through its 24 offices, reports Fashion Network.
The brand
Longchamp employs 3,500 people around the world, 1,425 of which in France. Last year it hired 500 people (half in France). Since its creation in 1948, Longchamp opened 6 production sites in Western France (Mayenne, Vandea, Maine and Loire, and Orne). The brand’s website also adds two production locations outside of France, one in Tunisia and the other in Mauritius. Moreover, Longchamp also collaborates with manufacturers in France, China, Romania and Marocco”. Longchamp uses leather to cover pipes, small leather goods, luggage, etc. “Longchamp’s artisanal competencies continue to be expressed through the leather products it makes using a noble material”, adds the website.
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