Some say half of all brands will be bankrupt by 2030

Some say half of all brands will be bankrupt by 2030

For luxury brands that neglect Generation Z, the De Profundis could soon sound. Although global market growth in 2022 is estimated at between 1% and 5% compared to 2019, half of all brands could disappear by 2030, according to Equité. In their place, new brands that are digital natives and focused on Gen Z are…

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