Stone Island aims for luxury: leather drives premium strategy

Stone Island aims for luxury: leather drives premium strategy

Stone Island and leather: a story of a love that is growing stronger. The brand, acquired by Moncler in 2020, is increasingly focusing on leather products to elevate its positioning. Yet, Stone Island remains faithful to experimentation, which is something that has made it famous over time. Here are the next moves by Robert Triefus,…

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