The 9 most common mistakes luxury brands make in China

The 9 most common mistakes luxury brands make in China

It’s the list of the 9 most common mistakes luxury brands make in China, created by Luca Solca, head of luxury goods research at Bernstein and Jasmine Zhu, CEO of brand management agency China & I, for BoF. The logical premise is the importance of the Chinese marketplace for the luxury segment. China today accounts…

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