“Price increase? Only if the quality of the products goes up”. So says Niccolò Ricci, CEO of the Florentine fashion house Stefano Ricci (left in the photo). The super-luxury fashion brand founded by his father Stefano Ricci in 1972 goes against the tide: price increases are moderate, while turnover is rising steadily. So much so,…
The flight of Stefano Ricci: moderate increases, even more quality
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