The Wall Street Journal cites data to explain how the lag of brands like Burberry and Gucci is unbridgeable. LVMH’s marketing budget increased from €6.3 billion to €10 billion between 2019 and 2023, which resulted in Vuitton&Co’s spending, on promotion and communication activities alone, “three times the annual sales” of the British trench coat brand….
The lag of brands like Burberry and Gucci is unbridgeable, says WSJ
