The lag of brands like Burberry and Gucci is unbridgeable, says WSJ

The Wall Street Journal cites data to explain how the lag of brands like Burberry and Gucci is unbridgeable. LVMH’s marketing budget increased from €6.3 billion to €10 billion between 2019 and 2023, which resulted in Vuitton&Co’s spending, on promotion and communication activities alone, “three times the annual sales” of the British trench coat brand….