The rankings for most valuable brand and richest entrepreneurs

Nike and Arnault are confirmed; footwear ones come as a surprise. Analyzing the “Apparel 50 – 2021” di Brand Finance, the annual ranking that lists the most valuable brands, it can be seen that Nike has maintained, for the 7^th year in a row, the highest evaluation over the globe. Footwear is the only category to have a positive performance: the segment’s brands grew by 9% during the Pandemic. Bernard Arnault (in picture on the left), is the 3^rd richest man in the world according to Forbes. Mr. Arnault doubled its wealth from 76 to 150 billion USD.

Brands’ ranking

Overall, the value of the 50 strongest apparel brands around the world has decreased by 8%, according to the report Brand Finance Apparel 50 2021. The value of Nike, which maintains its position as number 1, has lost 13% (30.4 billion USD). In second place we find Gucci and Louis Vuitton came third. The 3 brands that gained the most are Fila (+68%), Puma (+26%) and Dior (+14%).

Those that lost the most, on the other hand, were Coach (-31%), Burberry (-26%) and Victoria’s Secret (-22%). After Gucci, the other Italian brands present were Prada (26°), Bulgari (27°), Moncler (30°). The only category, among the 7 considered for this year’s report, that gained ground was the footwear one, with a 9% growth.

Richest entrepreneurs

Jeff Bezos, Elon Musk (in photos on the right from Wikipedia) and Bernard Arnault are the three richest people in the world according to the 35^th edition of Forbes’ annual ranking. The number of billionaires grew by 660 units compared to 1 year ago. After Mr. Arnault (LVMH), the appareal entreprnuers on the list are Amacio Ortega of the Inditex Group (11°- 77 billion USD) and François Pinault-Kering (32°- 42,3 billion).

In Italy, the wealthiest person is Leonardo Del Vecchio (Luxottica) with 25.8 billion USD. Third is Giorgio Armani (7,7 billion); seventh Patrizio Bertelli-Prada (4,6 billion), in place eight is Miuccia Prada (4,6 billion), 15^th Remo Ruffini – Moncler (3,4 billion).

Then we find Renzo Rosso – OTB and Giuliana Benetton (3,3 billion each); Luciano Benetton (3,2 billion); John Elkann – Exor (2 billion); Brunello Cucinelli (1,7 billion); Domenico Dolce (1,6 billion); Stefano Gabbana (1,6 billion); Mario Moretti Polegato – Geox & Diadora (1,6 billion) and Diego Della Valle – Tod’s (1,2 billion).

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