The urgency of understanding when and where the Chinese will go back to shop

The urgency of understanding when and where the Chinese will go back to shop

“If you come from China, you are welcome”. This is what European brands and retailers are shouting (and hoping) as they wait for Chinese customers to flock back to their luxury boutiques. In Milan, some shops are displaying clothes and accessories dedicated to the Lunar New Year (celebrated on Sunday 22 January, which will extend…

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