“There’s a reason why Fendi, when investing, chooses Italy”

The leather goods factory in Tuscany. The shoe factory in the Marche. This collaborations with training institutes. It is no coincidence that Fendi, when investing, chooses Italy. What great international brand, after all, relies on chance for strategic choices. Nor is it simple localism: a Roman brand relies on nearby territories. Fendi’s pole star, explains…