Tmall Luxury’s 5 rules to do well in China thanks to Gen Z

Tmall Luxury’s 5 rules to do well in China thanks to Gen Z

China is a challenge within a challenge, as far as luxury brands go. It’s not news that, also due to Covid-19, China has become even more relevant on the scale of revenues and profits for many brands. And so Tmall Luxury, Alibaba’s platform that offers the products of about 200 luxury brands, decided to put…

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