To get new customers, luxury is considering payment in instalments

To get new customers, luxury is considering payment in instalments

Not discounts, but payment in instalments. This is the strategy of a certain luxury to broaden the customer base and meet aspirational consumers. The partnership between Scalapay and Camera Nazionale della Moda Italiana (National Chamber for Italian Fashion, ed.) should be seen in this light as well. A collaboration that aims to promote more conscious,…

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