While Vuitton raises prices, luxury is paid for in instalments in China

While Vuitton raises prices, luxury is paid for in instalments in China

Luxury needs to sell. It tries to keep away from discounts or promotions, but has identified a facilitating agent for purchases: payment in instalments. Ahead of China’s Singles Day on Saturday, 11 November, Gucci and Burberry are attracting Tmall shoppers with a 24-month interest-free instalment plan. This gives them access to priority search placements and…

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