USA group Deckers, owner of UGG Australia, has brought to court in California the fast fashion Swedish chain H & M on charges of selling an identical boot to its model, Bailey Button, breaking the laws of the trademark in a “willfully, malicious and fraudulent” way. H & M is the latest in a long line companies called into question by Deckers with multimillion-dollar lawsuits. Among these, J.C. Penney, Target and Gina Shoes, all accused of having copied the UGG. A similar legal action was undertaken by Parisian brand Perrin at the Hamburg Regional Court against Philipp Plein’s copy its “clutch-glove”. The French fashion house stated that: “It is a real duplicate with the same size, design and concept of our clutch. The only difference is the presence of a skull. Perrin, further explained that it had initially directly contacted Phillipp Plein. “We had the impression that they would have withdrawn the purse from the market. However, recently they have restocked the purse in their outlets at a discounted price.”
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