Reuters nit-picks Dior. An investigation by the British news agency has found some irregularities on the British website of the fashion brand, related to the communication of its commitment against (precisely) illegal recruitment and to supply chain sustainability. Reuters’ findings come shortly after 17 July, the day on which the Italian Antitrust Authority announced that it had opened an investigation into Dior and Armani to ascertain possible illegal conduct in the “promotion and sale of clothing articles and accessories”.
Reuters nit-picks Dior
Reuters noted that, until 19 July, Dior’s UK website carried an outdated anti-slavery statement – dated 2020 – and a sustainability certification that was no longer valid. In the UK, large companies are required to publish annual documents listing modern anti-slavery measures in their global supply chains. Dior had published such a statement until 2020. Only on 18 July, when it was informed by Reuters of its non-compliance, did it update the statement, posting one for 2023, which was approved by the Christian Dior UK board of directors on the same 18 July, as you can see by clicking here. Reuters again points out that Parfums Christian Dior UK was, on the other hand, in compliance, having published this statement in 2021, 2022 and 2023 (NB: the page of the site we checked is currently inaccessible).
The Butterfly Mark
Another ‘inaccuracy’ found by Reuters concerns the sustainability page of Dior’s website. Here was published the Butterfly Mark, a certification issued by the company Positive Luxury (which also asks about the level of supervision of the supply chain). Christian Dior Couture had obtained the certification in 2021. But in June 2023, at the time of the review, it decided not to renew it. Therefore, according to Positive Luxury CEO Amy Nelson-Bennett, Dior should have removed the certification within 90 days of the decision not to be re-evaluated. That is: by September 2023. Instead, it only removed it after 19 July 2024. Inattentions, coincidences that convinced Reuters to nit-pick Dior.
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