Developing exports in the ASEAN (Southeast Asia) markets. This is the goal of Confindustria Accessori Moda’s participation in the “Discovering Italian Dolce Vita industry” roundtable on Monday, Oct. 28, in Singapore. During the event Claudia Sequi, president of Assopellettieri and vice president of Confindustria Accessori Moda, explained why the Italian fashion accessory product is an excellence recognized worldwide.
ASEAN markets in the crosshairs
The panel discussion “Discovering Italian Dolce Vita industry” was an opportunity to present the latest edition of the Confindustria Study Center’s report on the value of “beautiful and well-made” Made in Italy in international markets. Among the markets that the report, produced with the support of UniCredit and in collaboration with Sace, analyzes is the ASEAN area. That is, the one that falls under the Association of South East Asian Nations: Brunei, Philippines, Indonesia, Singapore and Vietnam, among others. At a time of slowing consumption, Southeast Asia is countering the trend: in the first six months of 2024, Italian exports there recorded sales of 368.2 million euro (+7.9% compared to the same period in 2023).
Strengths
In his speech, Sequi highlighted the strengths of Italian accessories. These include the craftsmanship of production, the capacity for continuous innovation and the fact that shoes, bags, furs and leathers represent Italian culture and lifestyle. Elements that, thanks to the trade fair system (Mipel, Micam, TheOne Milano and Lineapelle) Italian companies promote through their products all over the world. Sequi herself then emphasized the value of sustainability, intrinsic to Made in Italy production. In this context, leather stands out as a sustainable material par excellence. Processed by artisans, it becomes a valuable product that, alternatively, would be disposed of as a residue of the food industry. With this in mind, moreover, Confindustria Accessori Moda actively supports companies on a virtuous path toward sustainability in order to ensure an increasingly responsible future for the industry.
