Supersalone’s organizers had set a target of 50,000 tickets at the start of the show. The fair (September 5 – 10) closed with over 60,000 visitors. That’s why one may say that the result was positive and that the entire luxury design segment is recovering with conviction. According to an analysis by Mediobanca, the segment’s growth trend should accelerate and could close 2021 with a +10% performance on yearly basis.
Supersalone’s performance
Over 60,000 visitors from 113 countries visited the fair’s pavilions. Over half were sector operators and buyers (47% of which from abroad). The next appointment is for April 5th through 10th. Maria Porro, president of Salone del Mobile.Milano, stated her satisfaction: “It was very important to take a first but decisive step, to be there and send a signal to the entire country.
That’s what we did – she commented in a note -, thanks to the efforts of everybody involved: the companies that participated, curator Stefano Boeri and his team, as well as organizers, designers and communication experts”. The fair’s success can provide a launching platform for the entire luxury design segment. “We were the spark that light the fire behind the entire international community of the design segment. Now we look towards the future, with the awareness that the value and history of this collective industry is ready to face new challenges”.
Forecasts
Mediobanca’s forecasts are positive. High-end furniture comes from a difficult 2020 (-11%), but it’s already recovering, particularly the living&sleeping segment (+12%). “market forecasts are generally positive – commented to MFF Erika Andreetta, analyst with PWC –.Even more so for luxury residential construction and general contractors, supported by the incentives provided by the latest economic plan put in motion by the current government. There are some clouds over high-end hospitality though, as they still strongly rely on unreliable tourists’ influxes”.
