Mulberry and Dr Martens are having a bad moment. In a surprise move, the British fashion house has changed its CEO, after nine years, replacing Thierry Andretta. In his place comes Italian Andrea Baldo, former CEO of Ganni. The change appears to be a consequence of the brand’s declining sales. Dr Martens, on the other...
Never on discount. The product is at the heart of the brand BnGRS business. It is patented, it is made in Italy, it is handcrafted, it made of leather. And since last year, it has been produced in-house. The growth trajectory of the company based in Sant’Ambrogio di Valpolicella (Verona) will continue in 2024. We...
Burberry is reportedly set to cut 400 jobs as part of a cost-saving plan to offset declining profits. The layoffs are expected to mainly affect the company’s British offices. There are fears that Burberry is just the first brand to make such a decision and that the luxury cuts could come to Italy as well. […]
Does Burberry need to become the Coach of the UK to lift itself up? The strategy of elevating the brand’s positioning is not yielding the desired results. Not even after many years and huge investments. Now the British brand is in the eye of the storm because it may cut hundreds of jobs. Should it,...
Louis Vuitton is about to raise prices (at least in China, where the rumor originates). The polarization of luxury can mainly be seen in pricing policy, or in the ability to set prices. There are those who can, and those who cannot. Bloomberg just wrote that Balenciaga, Versace, Givenchy, and Burberry, via different strategies, have...
In the fashion world, after a long season of escaping upwards price lists, the about-face has begun. Certainly not from Hermès, Chanel or Louis Vuitton. But by those who cannot afford the heights of the price lists. Who? Balenciaga, Versace, Givenchy and Burberry. “It seems natural that, in this context, brands that sell less than...
Saint Laurent lowers prices. Gucci diversifies its offering. Have luxury brands understood that they have taken things too far? Analysts have little doubt: according to them, brands have been too aggressive in raising prices and are now paying the price as the number of pieces sold falls. Saint Laurent is lowering prices Major luxury brands...
Virginie Viard is leaving the directorship of Chanel. The rumor, which has been circulating for a while, has been confirmed. The fact that just 15 days ago Leena Nair, the brand’s CEO, had publicly praised her work, especially in terms of sales, wasn’t enough. The $12.4 billion collected by the Wertheimer brothers’ holding company from […]
Fakes are still a problem, and companies are investing to curb the phenomenon. The last to do so is OTB group, which will equip all Jil Sander, Maison Margiela, and Marni products with digital certificates of authenticity, starting with the fall/winter 2024/2025 collections. The announcement comes at the same time as a seizure of fake...
UK fashion brands are in trouble. After Burberry, Britain’s two best-known footwear brands, Dr Martens and Clarks are also struggling. Especially when it comes to generating profits. Both brands are revolutionizing their management team to try to get back on track. Particularly in the U.S. market. They are preparing strategic plans to achieve their goal,...
On the white granite blocks of the Museum of Art Pudong in Shanghai, the space-time journey of Balenciaga’s Spring 2025 collection is staged. Demna Gvasalia, the brand’s creative director, proves once again that he is the only one who uses fashion as a tool for criticism, while being totally at ease with the system. A...
The Wall Street Journal cites data to explain how the lag of brands like Burberry and Gucci is unbridgeable. LVMH’s marketing budget increased from €6.3 billion to €10 billion between 2019 and 2023, which resulted in Vuitton&Co’s spending, on promotion and communication activities alone, “three times the annual sales” of the British trench coat brand....
Agility and timelessness represent Ralph Lauren’s strengths, according to its CEO Patrice Louvet. Yet, it’s to be kept in mind that the brand has increased prices in the DTC (direct-to-consumer) sector for 28 consecutive months. Customers have been responding well. This pathway has enabled the brand to exceed the analysts’ forecasts for both sales and...
Record-breaking. In addition to sales prices, Chanel’s investments and revenues are growing, reaching $19.7 billion in 2023. That is: +16% on a comparable basis on 2022. Operating profits increased 11% to $6.4 billion. The last quarter of the year was also positive, as sales grew 14%. CEO Leena Nair (pictured) and CFO Philippe Blondiaux spoke […]
Numbers are the guiding principle, we know, and for fashion-especially in recent years, it’s never been truer. But numbers have a limit: that is, that when they try to represent the reality of facts, they do not take into account previous attempts made. Because fashion is first and foremost “an attempt“. When Burberry appointed Daniel...
Luxury is slowing, but not for everyone. The Chinese market is choosing which brands to reward, thus fueling the polarization forecasted by analysts. One of them, Flavio Cereda, manager of GAM, has been outspoken in saying which stocks will have a bright future. Specifically, there are 3: Cucinelli, Prada and Ralph Lauren. Here’s why. You...
Darn China: Tod’s and Burberry are struggling in front of the Great Wall. In the first three months of the year, the British brand’s comparable sales in China fell 19%, the Italian group’s 21.1%. For both, leather goods basically held up. Negative performance for apparel at Burberry and footwear at Tod’s. Darn China In the...
Along with Burberry, Gucci (and Kering), the relaunch of Salvatore Ferragamo will take longer than expected. The goals announced by its CEO, Marco Gobbetti (to double sales to 2.2 billion euros by 2027), are increasingly distant. Especially after the first quarter 2024 results. Whatever the case may be, the Ferragamo family has confirmed Gobbetti as […]
The tumultuousness (coming and already ongoing) of luxury brands speaks of the centrality of style and the importance of identity. Sticking to recent cases, on 15 May Burberry will announce its Q4 2024 results and analysts are not expecting anything good. According to Goldman Sachs and Morgan Stanley, the brand will drop by 13%. The...
The crisis or the sluggishness of some of the high-end brands is hitting the supply chain hard. And the consequences can be seen on the expectations of a certain Made in Italy. The leather goods industry foresees a grim 2024. According to a survey conducted by CNA Federmoda on a sample of almost 600 companies,...
