Ferragamo trova in Amazon un alleato nella lotta al fake negli USA

Ferragamo finds Amazon as an ally in the fight against fake in the USA

They advertised and sold counterfeit Ferragamo belts on Amazon. And the Florentine brand and the US marketplace have joined forces in the fight against fake goods. The two filed two joint lawsuits in the District Court for the Western District of Washington. The action targets four sellers and three companies suspected of counterfeiting. Their accounts […]

Ferragamo’s 2020: Covid-19 eats up 33% of revenue, but China is okay

Ferragamo’s 2020: Covid-19 eats up 33% of revenue, but China is okay

Covid-19 eats up 33% of Salvatore Ferragamo’s revenue. The luxury brand, which in the last two weeks was cited in some rumors, has highlighted the strong recovery of sales in China. In fact, physical stores in Beijing and other cities, during the 4th quarter, increased sales by 33.9% at constant rates, brining the yearly performance […]

The Shoe’s Encyclopaedia: 700 images and 10,000 years of history

The Shoe’s Encyclopaedia: 700 images and 10,000 years of history

It took 20 years of research. But it was worth it. Because the publication of the first Shoe’s Encyclopaedia has arrived (Encyclopèdie de la Chaussure, Le Bord De l’Eau, 520 pp., 49 euros). The volume, which also collects 700 photos and illustrations, contains the history of footwear “from the Upper Palaeolithic to the 21st century”. […]

Another year full of M&A: are Zanotti and Sergio Rossi also in the cross-sight?

Another year full of M&A: are Zanotti and Sergio Rossi also in the cross-sight?

2021 started with indiscretions and rumors that make one thing very clear. The year will be, just as 2020 and 2019 were, a year full of mergers and acquisitions. Private equity funds and big players of the fashion industry will shop for smaller businesses struggling due to the pandemic. The leading roles, as far as...

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China, Hermès and Bottega Veneta raise prices (while others think about it)

China, Hermès and Bottega Veneta raise prices (while others think about it)

New year, new retouching of price tags. At least in China. Hermès has made an increase of about 5% of the tags, Bottega Veneta between 3% and 10%. But these are not the only brands that  raise their prices. The information shared by daigou, then, speaks of increases in sight also for Louis Vuitton (from […]

Ruffini’s choice: selling Moncler or investing to create a group

Ruffini’s choice: selling Moncler or investing to create a group

Remo Ruffini is very open: he evaluated whether selling Moncler and got in contact with some investors. When the interviewer points out there were rumors of talks with other groups such as Kering, Burberry and Ferragamo, the entrepreneur admits he “got in touch with numerous people”. Moncler was at a crossroad, as it had 2 […]

UBS: 2021 will be the year of Hermès and LVMH (but not Burberry’s)

UBS: 2021 will be the year of Hermès and LVMH (but not Burberry’s)

The forecast for both luxury brands is of a performance around +12%. That’s why UBS’ spotlight shines on them: 2021 will be Hermès and LVMH’s year, as the bank confirmed the “buy” rating for both. The estimates for Prada are also very positive: analysts are betting the stock price will increase by +30%. Yet, the […]

Prada, Gucci, Fendi: they all more or less give in to e-discounts

Prada, Gucci, Fendi: they all more or less give in to e-discounts

Although they act in a different way, according to variously implemented strategies, they stick to a constant. In the luxury business all players give in to e-discounts. Bernstein and RE Analytics have examined and analysed discount reports provided by e-tailers as much as brands’ discounts. Some of them stand out as they less relied on...

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Frida Giannini, doubts about today's luxury and what brands need

Frida Giannini, doubts about today’s luxury and what brands need

Pucci and Ferragamo? Brands that need to be relaunched. Hermès? “To be refreshed”. How is fashion fashion these days? “I’m a little confused…”. These are the words by Frida Giannini, former creative director of Gucci, who, in the last 5 years, has kept her distance from the spotlight of the fashion system, with some “small” […]

Ferragamo’s thoughts on market and product strategy

Ferragamo’s thoughts on market and product strategy

First of all, there a few questions that Ferragamo needs to answer in relation to the markets, as they seemed to be recovering but have, once again (at least in Europe), come to another stop. Meanwhile, the brand has to implement product strategies that have to inevitably be adapted to the conditions imposed by the...

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Tuscany magnetizes. Balenciaga is the last on a long list: here it is

Tuscany magnetizes. Balenciaga is the last on a long list: here it is

Tuscany magnetizes. If brands want to manufacture bags and leather goods, they will end up coming to the outskirts of Florence. Starting from Scandicci, factories and plants extend towards the Leather Cluster and further up to other directions as well (Arezzo, for example). As if here (and, as a matter of fact, that is the...

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Reuters insisting on rumours: “They will divest 20%”. Ferragamo still denies

Reuters insisting on rumours: “They will divest 20%”. Ferragamo still denies

Reuters insisting on rumours, get the first scoop. Reportedly, in the last few months Ferruccio Ferragamo has been considering the option to sell off 20% of the fashion brand’s shares. Apparently, then, he has been planning to welcome in the company a wealthy minority business partner, possibly a private equity fund or a sovereign fund, […]

Paul Andrew and Microsoft: tradition and innovation for Ferragamo

Paul Andrew and Microsoft: tradition and innovation for Ferragamo

Ferragamo matches tradition and innovation. The former inspires the works created by Paul Andrew, art director of the brand. The latter, instead, is the key to a successful partnership with Microsoft to launch a tailored service. In so doing, Ferragamo matches tradition with innovation. Thanks to such service, customers will be given the opportunity to […]

Paris, Hermès and the others: quality without frills, leather and purity

Paris, Hermès and the others: quality without frills, leather and purity

In search of simplicity. The catwalks in Paris demonstrate the need to return to the essential and  to purity. Hermès show was the perfect example of it. As well as presentations by Yohji Yamamoto, Gabriela Hearst and Givenchy. Common goal: to return to quality without frills. In this, leather finds an elective space, as a […]

Luxury 2020: -20% states Goldman Sachs, but some luxury brands will grow stronger

Luxury 2020: -20% states Goldman Sachs, but some luxury brands will grow stronger

Louis Vuitton, Dior, Gucci, Hermès and Cartier. These brands, says Goldman Sachs, will be the ones performing above average within the luxury segment. The consequence: some luxury brands will become stronger and consolidate their dominant position. Positive future prospects for Kering, LVMH, Moncler and Richemont, as they all received a “buy” rating. Promotion for Salvatore […]

MFW: Ferragamo, Versace, Boss and the disruptive phygital dimension

MFW: Ferragamo, Versace, Boss and the disruptive phygital dimension

Never again without digital. The phygital dimension used for Milan Fashion Week is the formula for success. Carlo Capasa, president of CNMI (Camera Nazionale della Moda Italiana) is convinced of this. “Digital has earned an important place – he told the media -. The physical show itself, transmitted digitally, had a crazy numerical response. I […]

Ferragamo answers that it’s strong by itself, to those calling for a merger

Ferragamo answers that it’s strong by itself, to those calling for a merger

When talking about Salvatore Ferragamo there is always somebody that mentions the merger. The latest ones were from Citigroup, according to which the luxury brand is perfect for a large acquisition by one of the largest conglomerates. But some don’t agree. First one disagreeing is Micaela Le Divelec, CEO of Ferragamo: “We have all the […]

Amazon, JDcom and Alibaba plans to expand in luxury

Amazon, JDcom and Alibaba plans to expand in luxury

Amazon, JDcom and Alibaba, that is, the major e-commerce players, are planning to expand in the fashion and luxury business. Online shopping keeps enjoying a boost and looks ahead to a shining future, especially thanks to Chinese buyers. That is why the three players are setting some strategies to grab up a market which they […]

Ferragamo focus on green targets, Burberry to issue sustainability bonds

Ferragamo focus on green targets, Burberry to issue sustainability bonds

Sustainable goals and financial means to achieve them. Salvatore Ferragamo have announced their own green targets, whose “feasibility” has been even endorsed by a third body. In the meantime, Burberry are about to issue some bonds to financially support, or refinance, a few projects focusing on sustainability. Green targets Such is the plan: to limit, […]

Luxury quarterly sales down 10%, claim UBS, and brace up for trade war effects

Luxury quarterly sales down 10%, claim UBS, and brace up for trade war effects

In 2020 third quarter, currently underway, luxury revenues from sales have been decreasing by 10%: not a great accomplishment, better than the performance achieved in the previous six-month period though. Such figures have been provided by UBS financial analysts in a report, subsequently quoted by Business of Fashion. Yet, a few difficulties are still going […]