Prada recovered in the second half of the year, settling retail sales at a more peaceful -6%, and the quotation price soared. A year ago the brand’s shares were trading around 30 Hong Kong dollars (where the stock is listed). At this time, they travel around 50 HK$. Prada announced that in the second half […]
With a share of 6.9%, leather is in second place in the ranking of the most used materials by brands for spring-summer 2021 collections. This is supported by the analysis conducted by Tagwalk on behalf of the European Confederation of Linen and Hemp. The ranking of leather and other materials is, first of all, deduced […]
Remo Ruffini is very open: he evaluated whether selling Moncler and got in contact with some investors. When the interviewer points out there were rumors of talks with other groups such as Kering, Burberry and Ferragamo, the entrepreneur admits he “got in touch with numerous people”. Moncler was at a crossroad, as it had 2 […]
Second hand fascinates luxury. And it is not a coincidence. The business is worth about 40 billion dollars, and promises to grow. Many brands have made the decision to join, while the big names are already investing in it. A phenomenon that ended up in the spotlight of LVMH. Why does second hand work so […]
The forecast for both luxury brands is of a performance around +12%. That’s why UBS’ spotlight shines on them: 2021 will be Hermès and LVMH’s year, as the bank confirmed the “buy” rating for both. The estimates for Prada are also very positive: analysts are betting the stock price will increase by +30%. Yet, the […]
Burberry is the fashion company which has provided the best digital supply in 2020: in fact, the British brand has won an award as the Best in Class. Prada, instead, is the one whose supply showed the best progress in the three-year period running from 2018 to 2020. As regards Gucci, the brand has received […]
Although they act in a different way, according to variously implemented strategies, they stick to a constant. In the luxury business all players give in to e-discounts. Bernstein and RE Analytics have examined and analysed discount reports provided by e-tailers as much as brands’ discounts. Some of them stand out as they less relied on...
Burberry sales in stores have been picking up considerably. In other words, they have moved from -45%, in the period running from April to June, up to -6% in the last business quarter, closed on September 26th. Financial analysts had predicted a 12% downturn in comparable sales. Such rewarding results have been driven by leather […]
There are different ways to raise prices. There is the direct and simple one, which provides for reprinting tags with a higher price than the previous one. But there are also many indirect ways, which allow you to safeguard the profitability of the brand. One of the most used is to make less use of […]
Tuscany magnetizes. If brands want to manufacture bags and leather goods, they will end up coming to the outskirts of Florence. Starting from Scandicci, factories and plants extend towards the Leather Cluster and further up to other directions as well (Arezzo, for example). As if here (and, as a matter of fact, that is the...
All brands are crafting strategies and plans to conquer China. After all, it’s a vital market for many, if not all. But there are some rather “common” mistakes that are made by brands trying to penetrate the local market, say experts and operators. And only few brands are in the condition to wait before seeing […]
Interbrand’s Best Global Brand 202’s ranking puts technology at the top: but that’s not new. Yet, the luxury segment is also present, even though it has lost ground after 2 years of scaling up. All luxury brands are down, beside from one: Hermès. Gucci, Ferrari and Prada were the only three Italian brands present in […]
Dior is the queen brand of 2020 third quarter. It was crowned by BofA (Bank of America-Merrill Lynch) which used the “brand leading indicator” tool to trace the ranking of the brand in the July-September period. “It serves to determine the profits of luxury companies and the over/underperformance of share price,” explain the authors. The […]
When talking about Salvatore Ferragamo there is always somebody that mentions the merger. The latest ones were from Citigroup, according to which the luxury brand is perfect for a large acquisition by one of the largest conglomerates. But some don’t agree. First one disagreeing is Micaela Le Divelec, CEO of Ferragamo: “We have all the […]
Burberry walk the catwalk in the middle of English forests. Men’s and Women’s collections, designed by Riccardo Tisci for summer 2021, have inaugurated the London Fashion Week (which kicked off yesterday, 17 September 2020, and will conclude on September 22) by presenting a live streaming show posted on all of the brand’s digital platforms and, […]
New York, London and Paris events are coming up. It is not easy to say what we expect from the upcoming fashion shows as Covid-19 has shuffled cards and mixed them up. Some brands have decided to get free from the official agenda by setting dates independently. Others have been compelled to reduce their budget […]
Sustainable goals and financial means to achieve them. Salvatore Ferragamo have announced their own green targets, whose “feasibility” has been even endorsed by a third body. In the meantime, Burberry are about to issue some bonds to financially support, or refinance, a few projects focusing on sustainability. Green targets Such is the plan: to limit, […]
The first in chronological order is New York: from September 13 to 17, the Big Apple fashion week is staged. But the latest news is that Valentino gives up Paris, and will show in Milan. After the holidays, the Fashion Weeks will start. In New York, as we said, Michael Kors and Marc Jacobs will […]
Together again (for the fourth time). Ready to break the record again. The latest collaboration between Tod’s and Mr. Bags will lead to the creation of a new limited edition bag, which does not yet have a name. The product will be sold on WeChat with “Baoshop” mini program. The record to break is 696,000 […]
Mr Bags keeps achieving resounding success. What is his special talent? He promotes luxury leather bags in China and he succeeds in selling lots and lots of them in a very short while. The pandemic, caused by Covid-19 outbreak, did not hinder his business: Mr Bags drives Burberry sales. In April, the influencer was able […]
