JBS and Marfrig have been investing in a few projects aiming to safeguard and protect South American forests. The two meat giants have announced the launching of some programs to enhance traceability and tackle deforestation. Besides that, they are also going to support local communities.
JBS and Marfrig
JBS have launched the “Together for the Amazon” project. According to such venture, they will implement a responsible development of the value chain by taking action to preserve and restore forests. Besides that, they are also going to support local communities while promoting, at the same time, scientific research and technological development.
Talking about some specific steps, they have created the JBS Green Platform, a blockchain platform tracing suppliers and goods. Furthermore, they are also providing environmental, zootechnical and legal assistance to help farmers and breeders improve the management of their fields. JBS are also planning to enhance their educational workshops on sustainability directed at cattle suppliers.
Moreover, the group is about to make further investments in digital platforms in order to ensure full compliance with corporate policies. Ultimately, as reported by leatherbiz, JBS have created the Fund for The Amazon to financially support a few projects and interventions aiming to foster a responsible development of the Amazon biome. JBS are going to allocate 250 million reals (that is, about 35 million US dollars) in the first five years, up to 500 million reals by 2030.
Marfrig monitor from the sky
Starting from October, Marfrig will apply environmental monitoring to the whole of breeding farms, which are directly or indirectly related to their provision of cattle livestock. The meat giant has been committed, for a while, to tracing and tracking their own procurements.
In so doing, they may avoid purchasing bovines that, even just for a short time in their life, have been going through environmentally conserved areas, illegally deforested, or have been raised in some breeding farms where workers are employed illegally. In order to achieve such goal, as reported by beefpoint.com.br, Marfrig will cross-check data and satellite images to monitor the most critical areas where a few breeding farms are mostly and consistently located.
It is the advanced development, to some extent, of a monitoring project launched in 2009 in partnership with Greenpeace, whose aim was to monitor direct suppliers only. Now onwards, they will keep a check on the indirect ones too.
Image Shutterstock
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