All digital, but clients want (real) emotions

All digital, but clients want (real) emotions

Customer experience is at the center of all brand strategies of the companies operating in the fashion segment. And the digital portion is just that, a portion. For Michael Kliger, CEO of luxury e-tailer Mytheresa: “Clients aren’t interested in digital technology, but rather in emotions”. Marrtino Scabbia Guerrini, Group President EMEA of VF Corp says…

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