E-commerce boom does not change one sure thing about luxury

E-commerce boom does not change one sure thing about luxury

Fashion e-commerce channel has been enjoying throughout 2020 (owing to the pandemic, of course) an unprecedented boost. Following such drive, things will not get back to what they used to be: neither brands, as pointed out by Bain & Co, nor buyers will turn back. Yet, however, one sure thing about luxury is not going…

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