Why does the luxury segment focus on VICs ( very important clients or ultra-wealthy customers)? The 10th edition of the Altagamma Consumer and Retail Insight, presented on July 2 in Milan, explains it, predicting that the segment will grow between 1% and 3% in 2024 compared to 2023, data in hand, precisely because of VICs….
There is a reason why luxury focuses on VICs, explains Altagamma
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