Watch out for Chinese retail innovations: the future is being written there

Watch out for Chinese retail innovations: the future is being written there

It’s a convergent movement. On the one hand, shops are being enriched with social formulas (live streaming, involvement of well-known personalities, etc.). On the other, the web is absorbing the sales standards of the physical world, and adapting them to the screen. China is central to the luxury market: this was already true before the…

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