In the realm of luxury today the queen brand is Dior, says BofA
Dior is the queen brand of 2020 third quarter. It was crowned by BofA (Bank of America-Merrill Lynch) which used the “brand leading indicator” tool to trace the ranking of the brand in the July-September period. “It serves to determine the profits of luxury companies and the over/underperformance of share price,” explain the authors. The […]