Aston Martin celebrate leather: “The clients open the car door and smell its scent, they fall in love with it”
When it comes to ethology, they stress the importance of imprinting: that is, the very first perception between customer and car is the one that makes the difference. That is why leather plays a role of paramount importance. British designer Marek Reichman, chief creative officer and executive vice-president of Aston Martin, pointed that out while […]