Coach says goodbye: the group will be renamed Tapestry starting October 31st, because “we are a ‘true’ fashion brand”. Social media (and not only) express their thoughts
The following is a recent and famous story. Year 2013: the French giant PPR, which owns many brands among which is Gucci, decides to change its name in ‘Kering’, because they say in Paris, “the ker root of the word means ‘home’ in Breton, while in English Kering sounds like ‘care’, ‘caring’. We believe that […]