ECCO is a Danish footwear giant: together with the Design School Kolding, they developed and created a collection of shoes entirely made, 100%, by recycling leather scraps, marine plants and seaweeds. That is a cutting-edge project, whose unique peculiarity is going to get an award. In fact, at the Danish Design Award they appraised the ECCO Sealo line, this is the name given to the project, as the best work in the Visionary Concept category. “Recycling materials is important for shoes as much as for clothing: every year, they dispose of about 300 million shoes – explained the panel members –. Cooperation between ECCO and Design School Kolding aims at working out the problem as to design and trade; moreover, it proves to be an important factor to build up and implement long-term solutions”. Selected shoes are available on three models: they made them by recycling seaweeds and marine plants remains, ground together, alongside leather scraps coming from treatment and processing previously carried out in the company, which takes therefore full control over the industry chain. They turned the three materials into a grainy substance: following one more processing, such substance has become a resilient material, suitable for the manufacturing of shoes. The prize-giving ceremony will take place on Monday.
Pictures taken from group.ecco.com
