It’s an important endorsement the one by Adolfo Urso, minister of “Imprese and made in Italy”. Until this moment, legislation on banning the destruction of unsold products has moved slowly and with little coherence. Some countries have already applied laws on the matter, such as France with its “anti-gaspillage” legislation. Meanwhile, some brands such as Burberry, have anticipated future laws and applied internal policies. Now Italy’s government claims to wanting to present to the EU a law to ban the destruction of unsold products and make it a part of the Union’s Ecodesign regulation.
Collaboration with France
Minister Urso (in photo from Imagoeconomica), spoke of the matter during the conference “Sostenibilità e innovazione: nuove sfide e opportunità per il settore” regarding the fashion industry. The event was hosted by the French embassy in Italy and was organized by Sopra Steria, French multinational with 6 locations in Italy. The forecasts for Italy’s fashion industry remained tied to those of France, admits the Made-in-Italy ministry. “Each country has its own peculiarities and strengths – he commented, according to Sole 24 Ore –. It’s a value chain that makes us stronger on the global marketplaces and makes us unrefutably leaders”. The axis between Rome and Paris, promises Urso, will make its voice heard in Brussels, with regards to the EU Ecodesign regulation: “Especially for what relates to banning the practice of destructing unsold products the products’ digital passports, recyclability and the increase in the life cycle of goods”.
